Download The Web Content Strategist's Bible: The Complete Guide To A by Richard Sheffield PDF
By Richard Sheffield
Dealing with the construction and upkeep of the large quantity of web pages calls for an figuring out of not only net writing, yet of distinct, well-planned, real looking content material improvement strategies. these training the hot self-discipline of web pages procedure are being known as upon to aid net improvement groups navigate this new editorial atmosphere the place content material not just needs to be written, but in addition damaged up into hundreds of thousands of items that experience to be reviewed, authorized, re-purposed, edited for se's, translated, localized, and generated utilizing a brand new and intricate set of instruments and methods. the net content material Strategist's Bible explains how the perform of websites process can be utilized to successfully deal with the dimensions, scope, and price of content-heavy net improvement initiatives. provided in a simple, readable kind, the publication specializes in asking the appropriate questions and collecting correct info wanted for effective venture making plans and improvement.
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Coping with the production and upkeep of the large quantity of websites calls for an realizing of not only internet writing, yet of precise, well-planned, reasonable content material improvement approaches. these working towards the recent self-discipline of websites process are being referred to as upon to aid net improvement groups navigate this new editorial environment the place content material not just needs to be written, but in addition damaged up into hundreds of thousands of items that experience to be reviewed, licensed, re-purposed, edited for se's, translated, localized, and generated utilizing a brand new and intricate set of instruments and methods.
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Additional resources for The Web Content Strategist's Bible: The Complete Guide To A New And Lucrative Career For Writers Of All Kinds
Everyone is “customer-focused” and has a “does what it takes” attitude. Be personable, smart, pleasant to work with, and show that you have those four items listed above, and very few content strategist jobs will be impossible to get. Add that you have some knowledge about content management systems that we will cover later in the book and you will be golden. What Is Web Content? So when I’m talking about a Web content strategist and Web content projects, just what am I talking about? This is actually not a trivial question, and the answer may vary depending upon whom you are talking to.
The content has to be well organized (this is usually the information architect’s job) and it must hang together in a coherent way and communicate value and a good story (this is the content strategist’s job). Editorial content becomes more than just words on a page. As a content strategist, you will also need to consider: • How is this information relevant to what the user is doing? A user who is just beginning to think about buying a product needs very different information than someone who has done a lot of research and just wants detailed specifications.
A content audit is just a sampling of a small bit of the site’s content to get a general idea about the kinds and volume of the content on the site. The idea is to gather a few examples of every type of content that is offered on the site. It’s not necessary to examine every content item and page, but at least one of every major type. A content audit spreadsheet is similar to the one used for a content inventory. See the table below for the types of data to be collected and recorded in this spreadsheet.