Download Enterprise Content Strategy: A Project Guide by Kevin Nichols PDF

By Kevin Nichols

Kevin P. Nichols' Enterprise content material procedure: A venture Guide outlines most sensible practices for undertaking and executing content material method initiatives. His publication is a step by step advisor to construction an firm content material process on your association. Enterprise content material Strategy attracts on Kevin Nichols' adventure handling one of many greatest and so much profitable worldwide content material procedure groups to supply an insider's examine the right way to construct an firm content material process. jam-packed with definitions, questions you must ask, checklists, and guidance, this publication focuses no longer at the what or why, yet at the how.

About the Author
Kevin Nichols (@kpnichols) is an award-winning proposal chief, electronic fanatic, and writer with greater than 19 years event. As chief of 1 of the oldest international content material procedure groups, Kevin has grown that group to turn into one of many greatest and so much profitable on this planet. Kevin has been a forerunner and significant contributor to consumer event and content material procedure. He has authored a number of articles on content material approach, person event, and electronic procedure. you could examine extra approximately him at
In 2014, he coauthored (with Donald Chesnut) UX For Dummies.

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Each content stakeholder and line of business should validate that the following are adequately represented in the inventory: ■ All types of content within the line of business ■ Each content type in priority order ■ All inputs or outputs for each content type: What is required to create the content? What are the outputs or deliverables? 45 46 Assess Phase ■ ■ Any types of content that are missing or are known to be forthcoming (for example, a future campaign or a new product launch) Authors and sources for content A word of caution here.

Look at what needs to occur, and plan accordingly. Do not allow yourself to be pressured into underestimating this important effort. I have seen program managers push back on realistic estimates for this phase. If you give in to these demands, you may find yourself later blamed for agreeing to estimates you knew were unrealistic. Performing stakeholder interviews Successful stakeholder interviews provide an understanding of a currentstate content ecosystem. Many of the concepts in this section require an understanding of the design principles and best practices outlined in Chapter 5, Design Phase.

For internal content, evaluating the way others handle the content can help you shape a robust and refined model. Engage the content team in the assessment For large organizations, you may want to conduct all of the activities described above – inventories, audits, and stakeholder interviews – simultaneously. You can use workshops to collect stakeholder requirements, such as an analytics workshop with members of the analytics team or a content lifecycle workshop with key people who have roles in content publishing.

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