Download Effective Media Communication during Public Health by R.N. Hyer, V.T. Covello PDF
By R.N. Hyer, V.T. Covello
Potent communique throughout the media is a necessary accountability of public wellbeing and fitness officers, relatively in the course of emergencies. pressing, high-concern events current a distinct conversation problem. fresh outbreaks of serious acute breathing syndrome (SARS) and avian influenza, releases of anthrax and sarin, and the tsunami catastrophe in South-east Asia underline the significance of communique in the course of public wellbeing and fitness emergencies. terrible verbal exchange can erode public help, fan feelings, undermine self assurance, and magnify social and monetary charges. powerful conversation can rally help, calm a frightened public, supply much-needed info, inspire cooperative behaviors, and aid shop lives. This guide offers an built-in, principle-based method of media conversation for these facing public health and wellbeing emergencies. themes lined contain how newshounds assemble and technique information regarding public overall healthiness emergencies, steps for making plans and enforcing a good media communique programme, determining and achieving goal audiences, media interviews, keeping off traps and pitfalls, and getting ready key messages. it's designed to enhance these abilities wanted for getting ready and offering public health and wellbeing messages in the course of an emergency. it is going to be worthwhile to public overall healthiness and executive officers, senior managers in private and non-private zone enterprises, health facility managers, public info officials, and specialists chargeable for speaking with the media. the sector consultant, produced as a separate ebook, summarizes the sensible steps that may be taken to reinforce and increase efforts made during this sector. the objective audiences for the sphere consultant are WHO places of work, box team of workers and public future health officers who're unusual with media interactions or who desire to sharpen their abilities during this sector.
Read or Download Effective Media Communication during Public Health Emergencies. A WHO Field Guide PDF
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Additional info for Effective Media Communication during Public Health Emergencies. A WHO Field Guide
Engagement with the mass news media should always be only one aspect of a larger communication strategy during public health emergencies. To facilitate this, the worksheet presented in FIGURE SIX should be used in advance to identify and profile media outlets serving the community and a media communications strategy planned accordingly. 2: Identify the most effective media outlets Each potential media outlet will have its own advantages and disadvantages. 2). 3: Identify media activities for the first 24–72 hours All actions taken within the initial phase of a public health emergency are operationally crucial in that first impressions are lasting impressions.
Support your messages with case studies and data. • If credible authorities disagree on the best course of action, be prepared to disclose the rationale for those disagreements, and why your agency has decided to take one particular course of action over another. • Be especially careful when asked to speculate or answer extreme or baseless “what if” questions, especially on worst-case scenarios. • Avoid speaking in absolutes. • Tell the truth. 51 ANNEX 5. Listen to the target audience • Do not make assumptions about what viewers, listeners and readers know, think or want done about risks.
Did you: disclose risk information as soon as possible (emphasizing appropriate reservations about reliability)? fill information vacuums? minimize or exaggerate the level of risk? Over reassure? make corrections quickly if errors were made? discuss data and information uncertainties, strengths and weaknesses – including those identified by other credible sources? • identify worst-case estimates as such, and cite ranges of risk estimates when appropriate? • tell the truth? 2: EVALUATING LISTENING Did you: • target the right audience?