By Herschell Gordon Lewis, Jamie Murphy
"Pithy, common-sense, how-to-say-it suggestion and data for a medium that's drowning in a tar pit of uninteresting verbosity. learn Lewis and Murphy--and act on it--and you've gotten a very good shot at creating a sale." -- Denny Hatch, Editor objective advertising journal Interactive trade . . . the realm huge internet . . . E-Marketing . . . Cybermarketing . . . the phrases maintain multiplying, like the variety of web pages. so much sellers aren't succeeding. yet a number of are. the adaptation? it is a topic of utilizing the "same outdated ideas" in a unconditionally new atmosphere, one that is dynamic, instant, and unforgiving. Cybertalk That Sells is the 1st e-book dedicated to in-the-trenches assistance on crafting revenues messages that paintings within the new international of E-commerce, together with: A highway map for navigating the recent medium the best way to strengthen email that sells What the buzzwords rather suggest a whole Cyberstarter start-up package A complete checklist of the phrases, words, and banners that would promote extra product Easy-to-use principles and instructions for promoting within the new digital environments in regards to the Authors Herschell Gordon Lewis is likely one of the world's premiere copywriters and the writer of over 20 books on find out how to write replica that sells extra product. His articles look frequently in Direct, promoting, and Catalog Age. Jamie Murphy is a web communications and advertising expert for ATG applied sciences, an "Inc. 500" corporation. His articles on advertising and marketing and the hot know-how have seemed within the ny occasions and the Wall highway magazine.