Download Breakthrough Food Product Innovation Through Emotions by David Lundahl PDF

By David Lundahl

More than ninety five% of all client product introduced within the packaged items quarter fail to accomplish their objectives for fulfillment. Breakthrough nutrition Product Innovation via feelings Research provides a transparent solution for innovation groups looking to raise product luck premiums by means of breaking during the litter in an another way undifferentiated, commoditized market. via case reports, it lays out a realistic technique for utilising feelings study in the course of the foodstuff innovation and product improvement technique. the fundamental premise is that feelings are the manager motivation for why shoppers feel, decide on, search and percentage their meals product reviews. With this novel framework, the technology of buyer habit is made operational for innovation groups. feelings perception evokes innovation groups to create and is helping consultant selection making as they layout sensory cues and different habit drivers into items that make shoppers are looking to consume.

This ebook has implications for the complete innovation staff - innovators comparable to product builders, designers, artistic chiefs, and retailers; strategists similar to line managers; and researchers reminiscent of sensory and advertising and marketing researchers.

  • Presents a behaviour-driven method of innovation for the advance of step forward meals products
  • Illustrates a collaborative framework to encourage creativity and advisor determination making via feelings insights
  • Explores a examine framework that will get to the "whys" of client habit by means of distilling the technology of feelings into learn insights
  • Defines layout and improvement ways to construct sensory cues into packaging and packaged meals that carry emotional impact
  • Explains study tools that get to the "so whats" of insights via feelings research
  • Provides case stories and examples proving the worth of the behavior-driven method of nutrients product innovation

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Extra resources for Breakthrough Food Product Innovation Through Emotions Research

Sample text

E. concept theme) into a large number of concepts that can be subsequently refined and validated through research. This approach has been applied successfully on a wide range of products. However, this approach is dependent on the creative intuitions of professionals who will have their own ideas about what connects with consumers. These perceptions may not be accurate. The use of creative groups can generate a set of concepts that do not hit the product target. The third and newest approach is to apply the principles of co-creation to co-design ideas and concepts with target consumers.

As discussed in this chapter, once a product has been introduced into the marketplace, it must deliver a consistent experience in order for it to be successful. The ultimate gauge of emotional impact is how a product leads to the formation of new habits. Proving this is in the domain of the final phase of product development – the tracking of product performance in the marketplace. This is covered in the final chapter of this book – The Innovation Company. 216 Breakthrough Food Product Innovation Through Emotions Research Key Points l l l l l l l l l l l l l l The goal for development is a specification that delivers the experience requirements constrained by commercial requirements.

These guardrails are different from those set up at the front end of discovery. They focus concept development on a more narrow set of ideas that each promises a differentiating experience driving behavior change. This concept landscape is the knowledge base within which to creatively build into concepts, the behavior drivers, and cues that provide meaning to the product and lead to emotional impact. Chapter | 8 Define 139 Once this landscape has been built, a basis exists for innovation teams to move to the second step of Define – concept development.

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